Qalaa Holdings’ cement platform company is ASEC Holding, a leading regional cement, engineering, and construction group with operations spanning Africa and the Middle East. With more than 30 years of experience, ASEC’s portfolio of services includes plant design and engineering, technical management, automation, and construction.
In 2015 Qalaa had reduced its exposure to the cement industry, with ASEC Holding concluding the sale of business unit Misr Cement Qena as well exiting ASEC Minya and ASEC Ready-Mix.
Founder of ASEC
ASEC started out in a 3-room apartment in Zamalek, Cairo, with a staff of six, Initially, ASEC's activities were confined to the engineering and raw material investigations for cement plants.
Dc Ahmed Heikal
Qalaa Holdings Chairman and Founder
Over the past few years, ASA underwent tremendous challenges spanning political turbulence, industrial unrest, ending with the economic reform which was accompanied with the liberalization of local currency rate and a surge in the inflation rate.
Despite of the impact of these factors on our financials, we were agile enough to adapt to the change and to maintain our market leadership. The pattern of ownership of the cement industry has changed over the past few years. The market has also changed; with many new modern government-owned cement plants being added to the cement plants map, our challenge henceforth is to put a foot in these plants as well as to contribute of course to the upgrading and modernizing of the older ones.
We were quite aware of the rewards of the local currency devaluation, and we were the fastest to new territories supported with services of world-class standards. Our footholds now include Algeria, Iraq, Philippines, Qatar, Sudan, Venezuela, and Yemen and soon we shall be tapping into Bahrain, Mexico, and the UAE. We shall continue to explore new markets and diversify into non-cement businesses.
We have strong potential to achieve further growth and better returns as long as we remain extremely cost-conscious, committed, and diligent. Our growth is fueled by a wealth of intellects and skilled hands; to whom I owe true gratitude for fulfilling the company’s obligations in sometimes difficult conditions.
ASA has striven to establish a reputation for excellence, which has been earned by how we operate our business. We are driven by a culture of quality, partnership, and commitment to timely and efficient delivery. We shall never compromise on these standards. With the unrelenting commitment to service excellence and maximized return to all stakeholders, ASA shall continue to be a leader in the electrical and automation field.
Today, the impressive growth of ASA, is due to hard work, dedication and solid professionalism. ASA is recognized worldwide for being a highly skilled company. A pioneer in industrial services in the electrical, automation and construction sectors.
I am very proud of the diverse team that we form today at ASA, which is now compromised of 500 employees. Each of whom, play an essential role in Egypt and in the different ASA subsidiaries around the world. Notably, through the creation of ASA PACIFIC, ASA DUBAI, as well as representative agreement in South America, and partnership in Europe.
CEO and Managing Director
CEO & Managing Director
Commercial & Technical Director
Maintenance & Workshop Director
MOHAMED ABD EL RAZEK
Human Resources & Administration Director
From the beginnings, ASA has been committed to invest in talent, equipment and capacity to serve highest quality, efficient operation and intolerable safety standards. Today, we offer our solutions globally where we operate across industrial and infrastructure sectors, our projects include Cement, Refineries, Water and Wastewater treatment, Power Plants and Distribution Networks.
We provide conventional scope in Design and Build, we also provide operation and maintenance to many of the industrial facilities, where we combine our capabilities to provide clients with unparalleled technical management for their facilities.
It is my pleasure to announce the creation of ASA Pacific; a company that is formed between myself and Qalaa Holding, an Egyptian Conglomerate African Leader in Infrastructure and Industry, through its subsidiary Asec Automation.
Asec Automation is one of the few leading electrical and automation industrial contractors in the Middle East. Asec Automation provides comprehensive engineering and construction without the restrictive limitations sat by brands or design methodologies.
Through the last two decades, Asec Automation successfully delivered various industrial projects worth of Billions of US Dollars around the world.
Today, as shareholders and management of ASA Pacific, we are transferring such profound know-how and skills to meet the requirement of the robust growth in the Philippines’ market as well as ASEAN region.
Knowing the unique and complex requirements of modern industrial projects and believing in our new entity’s capability, I fully trust our ability to perform outstanding jobs for our clients and obtain unlimited growth potentials in various Industries including Cement, Mining, Water Treatment, Waste Water, Fertilizer, Power Plant, Steel, …
To achieve such successful performance, we have a simple but necessary approach: we consider our clients as our partners, where success can be only obtained by satisfying the client’s expectations. <br> Integrating Asec Automation’s experience, management system with local skilled resources, we have built a competitive company that can undertake significant diverse scope, from Turnkey projects to specialized projects such as system upgrades and technical management.
ASA Pacific’s scope covers, but not limited to, the following areas:
As the chairman of ASA Pacific, my target is to turn these high potential goals into a reality. We have built a detailed strategy to reach such reality and mobilized the adequate resources to materialize our strategy in a timely manner. We are fully ready to meet the strong challenges and provide our clients with unique, competitive and reliable services that meet and even exceed their expectations.
Timmy G. Tan
Chairman ASA Pacific
With the significant growth of our global operations, ASA in UAE serves as our focal hub for logistics and services. We work hard to expand our operations in the Pacific zone, Asia, Latin America and other locations around the world. UAE, with its unique and business-friendly environment, is the perfect location to facilitate such expansion and join many other multinationals in one of the region's most developed free-zones setup.
As we partner with clients to constantly deliver value, ASA will continue to embrace creativity and new technologies in its products, projects and even internal business structure and processes.
Our strategic goals and planning are always focused on serving the future for our clients, employees and our shareholders.
Ali El Mahdy
Managing Director ASA UAE